The Complete Secret of Marketing:
1. Who is my Target Customer?
2. How Can I Reach Him?
The internet is a powerful medium for consumers to find and meet you. Simply put, your marketing efforts should target the customer who is interested in what you offer.
Challenge: First, consider the common attributes of your target customer based on age, geographic location, income, gender or special interests. Understanding your target audience will provide inspiration for a website design that will stimulate your visitor's interest to learn more about your products or services. Good design will encourage them to stay and learn more about the solutions you offer to meet their needs.
Basics of good web design will focus on
Easy & Intuitive Navigation - if visitors can't find what they're looking for, they promptly leave your site.
Information - the primary reason for using the internet is for research!
Appealing Visual Design - the primary reason shoppers buy from a website or the business it promotes. 46% of respondents in a recent poll said they decided which company to purchase from because they were visually stimulated by the look, feel and design of the website.
(Overture, Jan 2004)
Solution:
We help identify your customer because the design of your logo, business image and website should all target that particular type of customer. We work within your budget to tailor marketing solutions that fit you now and can grow with your business.
We identify the goals of your website. Is it a "brochure" site where customers will simply gain an introduction to your business, or do you desire a complete online sales catalog with shopping cart to process online sales?
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